The ride opened in 1933, and was simply named Roller Coaster. Its colour scheme was white supports with red track and blue rails. It used the Lift Hill and various other parts of the former Velvet Coaster.
In 2006, the trains were replaced with trains taken from the Big Dipper. Before then, the trains had no restraints but the new trains have lap-bar restraints.
On 27 July 2010, Pleasure Beach Blackpool unveiled plans for the creation of Nickelodeon Land which opened in time for 2011 season. Roller Coaster has been "extensively re-themed" and now operates full time as the "Nickelodeon Streak". As well as the major re-theme and modernisation, it has been repainted orange to fit the new Nickleodeon Land area.