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The ride's marketing campaign started as a post on the roller coaster website, ThrillNetwork regarding the sight of businessmen in the general area of where Fahrenheit was going to be built. The post included a link to the website, Nantimi.com. 
Over the course of the next few months. Hersheypark revealed more details in the form of e-mails, forum posts, and the Nantimi website.
- During "Hersheypark in the Dark" Fahrenheit is dubbed "Fearenheit".
|Hersheypark Roller Coasters|
|Operating||Comet • Fahrenheit • Great Bear • Lightning Racer • Sidewinder • SkyRush • SooperDooperLooper • Storm Runner • Trailblazer • Wildcat • Wild Mouse|
|Former||Roller Soaker • Mini-Comet • Toboggan • Wild Cat|